Blog
How to maximise your business by only marketing to your ideal clients
Is it possible that too much opportunity could ever be a bad thing for your business? At Highwood & Associates, we think so. Marketing to every potential client can be disastrous for your business. From using marking resource ineffectively, to drowning your employees...
Managing your time effectively
Making the most out of every single working minute of the day means you can maximise your outcome and performance. But, it's often easier said than done. Here are some effective solutions to help manage your time effectively. Identify time wasters If you're struggling...
How to become a profitable business
Many small business owners need to change their practices by focusing on creating more profit. To increase profits and boost your bottom line, here are five key strategies to consider. Focus on your existing customers - what many small business owners don't realise is...
Differentiating yourself from the competition
When you are in business, one of the best things you can do to be successful is to differentiate yourself from the competition, but just how can you do that effectively? Allow us to provide some tips and hints on how to go about this. Focus on yourself The best thing...
The changing role of the accountant
Traditionally, accountants have been best know as the people who sort our tax and balance the books on behalf of other businesses. And, while it is still true that accountants do this, there is far more to the role than initially meets the eye. Accountants are...
The Power of Value-based Pricing
You may have created an amazing product but there is still one challenge remaining; deciding what to charge for it. Many businesses miss out on potential profits by failing to come up with a proper pricing strategy. The...
The importance of hiring a Non-Executive Financial Director (NEFD) in your business
In the past, non-executive financial directors (NEFDs) were often only hired by public companies and very large private companies. Today, a growing number of small and medium-sized businesses are realising the benefits of hiring NEFDs. What is the role of an NEFD?...
Why every business needs a business coach
The purpose of a business coachHaving a business coach is not a gratuitous luxury. It is a must-have necessity in every business.One of the primary roles of a business coach is financial planning. As your business grows, the chances are that you will...
3 vital things to do when becoming self employed
If you’re looking to make that leap towards being self-employed then there are a few things that you need to know before you do. Starting your own business can be a challenge, but with the right knowledge, you can make the process as simple as...