Top tips for finding your ideal clients

Top tips for finding your ideal clients

As an entrepreneur, you might be tempted to think that everyone needs your products and services, but that is not true. Marketing to the general public will do more harm than good because it requires a considerable marketing investment and provides a low return....
How to become a profitable business

How to become a profitable business

Many small business owners need to change their practices by focusing on creating more profit. To increase profits and boost your bottom line, here are five key strategies to consider. Focus on your existing customers – what many small business owners...
The Power of Value-based Pricing

The Power of Value-based Pricing

You may have created an amazing product but there is still one challenge remaining; deciding what to charge for it. Many businesses miss out on potential profits by failing to come up with a proper pricing strategy. The traditional pricing structures are simple but...